What is the Final Call promotion?

Our Final Call promotion offers up to 40% off selected items at july.com/uk/final-call-2026/.

When does the sale run?

The promotion runs from Friday 10 July until Monday 20 July at 11:59PM BST. Once the sale ends, discounted prices will no longer apply.

Which products are included?

The discount applies to select products only, which you can browse at july.com/uk/final-call-2026. The promotion is subject to stock availability, and popular items may sell out quickly — we recommend shopping early to avoid missing out.

Can I return or exchange my Final Call purchase if I change my mind?

Yes. All purchases made during this promotion are covered by our Promotional Returns Policy, which allows change-of-mind returns and exchanges within 14 days. Change-of-mind returns or exchanges cannot be accepted after the 14-day window.

This does not affect your statutory rights under the Consumer Rights Act 2015 or the Consumer Contracts Regulations 2013.

Can I combine this offer with other discounts?

No. The Final Call promotion cannot be combined with any other promotions or discount codes.

Can the discount be applied to an order I've already placed?

No. The promotion cannot be applied retroactively to existing orders.

Is my purchase still covered by warranty?

Yes. Items purchased during the Final Call sale are still covered under the product-specific Warranty Policy. Please see our warranty policy articles for full details — all claims are subject to assessment. Your warranty is in addition to, and does not replace, your statutory rights.

I have another question — who can I contact?

Our team is happy to help. Reach out via our Contact Form.